POS-material

POS materials (POS materials, POS — point of sales — point of sale) is the material contributing to the promotion of the brand or product at the point of sale. POS materials are used to attract additional attention and effective promotion of goods

POS materials-the final part of any advertising campaign, able to compensate for the lack of advertising of goods or services, or even the complete absence of advertising. Well-designed and applied POS funds can become the basis of an advertising campaign, because according to the research of Western marketers, most of the buyers make a decision to buy directly at the sale point. For the same reason, it is impossible to neglect POS-materials, because even the most hyped products are unlikely to be bought if it is difficult to find them in the Windows or to distinguish them from competitors

In addition to advertising, p. O. S. materials are also informing function. POS-materials play the role of communication between the goods and the buyer where we make the final conclusion in favor of a product